{"id":697,"date":"2026-07-08T07:44:55","date_gmt":"2026-07-08T07:44:55","guid":{"rendered":"https:\/\/blogs.webmarlins.com\/?p=697"},"modified":"2026-07-08T07:44:56","modified_gmt":"2026-07-08T07:44:56","slug":"google-search-console-social-platform-properties","status":"publish","type":"post","link":"https:\/\/webmarlins.com\/blogs\/google-search-console-social-platform-properties\/","title":{"rendered":"Google Search Console Now Tracks Your Instagram, TikTok, X &amp; YouTube Performance: Here&#8217;s Everything You Need to Know"},"content":{"rendered":"\n<p>Google has just rolled out one of the most interesting Search Console updates in recent memory. On July 7, 2026, the company introduced <strong>platform properties<\/strong>, a brand-new property type in Google Search Console that lets you see how your social media and video content performs on Google Search and Discover.<\/p>\n\n\n\n<p>Yes, you read that right. You can now open Search Console and check exactly which search queries are sending people to your Instagram profile, TikTok videos, X (Twitter) posts, and YouTube channel, even though you don&#8217;t own those domains.<\/p>\n\n\n\n<p>For creators, brands, and SEO professionals in India and around the world, this is a genuinely big deal. Let&#8217;s break down what platform properties are, how to set them up, and why this changes the way we think about search visibility.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webmarlins.com\/blogs\/google-search-console-social-platform-properties\/#What-Are-Platform-Properties\" >What Are Platform Properties?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webmarlins.com\/blogs\/google-search-console-social-platform-properties\/#What-Data-Can-You-See\" >What Data Can You See?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webmarlins.com\/blogs\/google-search-console-social-platform-properties\/#1-Performance-Report\" >1. Performance Report<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webmarlins.com\/blogs\/google-search-console-social-platform-properties\/#2-Insights-Report\" >2. Insights Report<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/webmarlins.com\/blogs\/google-search-console-social-platform-properties\/#3-Achievements\" >3. Achievements<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/webmarlins.com\/blogs\/google-search-console-social-platform-properties\/#How-to-Set-Up-a-Platform-Property-Step-by-Step\" >How to Set Up a Platform Property (Step by Step)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/webmarlins.com\/blogs\/google-search-console-social-platform-properties\/#Why-This-Update-Matters\" >Why This Update Matters<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/webmarlins.com\/blogs\/google-search-console-social-platform-properties\/#Search-visibility-no-longer-stops-at-your-website\" >Search visibility no longer stops at your website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/webmarlins.com\/blogs\/google-search-console-social-platform-properties\/#You-can-finally-measure-content-on-platforms-you-dont-own\" >You can finally measure content on platforms you don&#8217;t own<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/webmarlins.com\/blogs\/google-search-console-social-platform-properties\/#Creators-without-websites-get-real-SEO-data\" >Creators without websites get real SEO data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/webmarlins.com\/blogs\/google-search-console-social-platform-properties\/#It-fits-a-bigger-pattern-at-Google\" >It fits a bigger pattern at Google<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/webmarlins.com\/blogs\/google-search-console-social-platform-properties\/#How-Should-You-Use-This-Data-Our-Practical-Tips\" >How Should You Use This Data? Our Practical Tips<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/webmarlins.com\/blogs\/google-search-console-social-platform-properties\/#Final-Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What-Are-Platform-Properties\"><\/span>What Are Platform Properties?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Until now, Search Console only worked for websites you own and verify. If your brand&#8217;s presence lived on Instagram or YouTube, you had no way of knowing how that content was being discovered through Google Search. You could see in-app analytics, but the search side of the picture was a black box.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"739\" height=\"415\" src=\"https:\/\/blogs.webmarlins.com\/wp-content\/uploads\/2026\/07\/images-5.jpg\" alt=\"\" class=\"wp-image-698\" style=\"width:820px;height:auto\" srcset=\"https:\/\/webmarlins.com\/blogs\/wp-content\/uploads\/2026\/07\/images-5.jpg 739w, https:\/\/webmarlins.com\/blogs\/wp-content\/uploads\/2026\/07\/images-5-300x168.jpg 300w\" sizes=\"(max-width: 739px) 100vw, 739px\" \/><\/figure>\n\n\n\n<p>Platform properties change that. This new property type lets you connect your social and video accounts to Search Console and view detailed search performance data for them, the same way you would for your website. At launch, four platforms are supported:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Instagram<\/strong><\/li>\n\n\n\n<li><strong>TikTok<\/strong><\/li>\n\n\n\n<li><strong>X (formerly Twitter)<\/strong><\/li>\n\n\n\n<li><strong>YouTube<\/strong><\/li>\n<\/ul>\n\n\n\n<p>The most remarkable part? You don&#8217;t even need a website to use it. Google has explicitly designed this for creators who may have never owned a domain in their life but still want to understand how people find them through Search.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What-Data-Can-You-See\"><\/span>What Data Can You See?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Once your platform property is verified, you get access to three key reporting areas:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-Performance-Report\"><\/span>1. Performance Report<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is the familiar Search Console report, now applied to your social content. You can view total clicks, impressions, and other metrics for your posts, then filter and sort the data to identify which specific posts and search queries are driving the most traffic. If you prefer working in your own dashboards, the data can also be exported for analysis elsewhere.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-Insights-Report\"><\/span>2. Insights Report<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The Insights report gives you a high-level snapshot of recent traffic trends, highlights your top-performing posts, and shows how people are discovering your account on Google. This is perfect for a quick weekly health check without digging through raw numbers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-Achievements\"><\/span>3. Achievements<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google has added a motivational layer here as well. The Achievements section tracks growth milestones, such as crossing a new threshold of total clicks from Google Search over the last 28 days. It&#8217;s a small touch, but a nice way to visualise momentum.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How-to-Set-Up-a-Platform-Property-Step-by-Step\"><\/span>How to Set Up a Platform Property (Step by Step)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Getting started is refreshingly simple:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Open Google Search Console<\/strong> and go to the verification page, or click the property selector dropdown from anywhere in Search Console.<\/li>\n\n\n\n<li><strong>Click &#8220;Add property.&#8221;<\/strong><\/li>\n\n\n\n<li><strong>Choose your platform<\/strong> from the four available options: Instagram, TikTok, X, or YouTube.<\/li>\n\n\n\n<li><strong>Follow the on-screen verification steps<\/strong> to securely authorise the connection between your account and Search Console.<\/li>\n<\/ol>\n\n\n\n<p>That&#8217;s it. Once verified, the reports begin populating with your search performance data.<\/p>\n\n\n\n<p>One important note: Google says platform properties are <strong>rolling out gradually over the coming weeks<\/strong>, so don&#8217;t panic if you don&#8217;t see the option in your account just yet. It should appear for everyone soon.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why-This-Update-Matters\"><\/span>Why This Update Matters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Search-visibility-no-longer-stops-at-your-website\"><\/span>Search visibility no longer stops at your website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>People don&#8217;t discover brands through websites alone anymore. A user searching for a product review might land on a YouTube video. Someone looking up a recipe might end up on an Instagram Reel. Google has clearly recognised that social and video content is a core part of the modern search journey, and it&#8217;s now giving us the tools to measure it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"You-can-finally-measure-content-on-platforms-you-dont-own\"><\/span>You can finally measure content on platforms you don&#8217;t own<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is the first time Google has allowed us to view Search performance for properties we don&#8217;t technically own or have developer access to. Social teams and SEO teams have long operated in separate silos, each looking at their own dashboards. Platform properties bring at least one part of that fragmented picture into a single, unified view.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creators-without-websites-get-real-SEO-data\"><\/span>Creators without websites get real SEO data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Independent creators, influencers, and small businesses that operate entirely on social platforms can now access query-level data from Google. That means they can see which keywords surface their content and optimise their titles, bios, captions, and posting strategy accordingly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"It-fits-a-bigger-pattern-at-Google\"><\/span>It fits a bigger pattern at Google<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This launch didn&#8217;t come out of nowhere. It builds on the <strong>social channels experiment<\/strong> Google ran in Search Console Insights back in December 2025, and it follows other recent additions like the Search Generative AI performance reports introduced in June 2026. Google is steadily reshaping Search Console to reflect how content actually gets discovered today, across websites, AI experiences, social platforms, and video.<\/p>\n\n\n\n<p>Also worth noting: platform properties are different from <strong>Search profiles<\/strong>, which Google launched in June 2026. A Search profile is a public-facing page that showcases a creator&#8217;s content to their audience. A platform property, on the other hand, is purely an analytics tool for understanding how that content performs in Search.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How-Should-You-Use-This-Data-Our-Practical-Tips\"><\/span>How Should You Use This Data? Our Practical Tips<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here&#8217;s how we at <a href=\"https:\/\/blogs.webmarlins.com\/\">Web Marlins<\/a> recommend putting platform properties to work:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Audit your social discoverability.<\/strong> Connect all four platforms (wherever you&#8217;re active) and see which one earns the most impressions and clicks from Google Search. The results might surprise you.<\/li>\n\n\n\n<li><strong>Mine query data for content ideas.<\/strong> The search terms that lead people to your social posts are pure gold for planning future content, both on social and on your website.<\/li>\n\n\n\n<li><strong>Optimise titles and captions for search intent.<\/strong> If certain queries are already surfacing your YouTube videos or Instagram posts, refine your titles, descriptions, and hashtags around those terms to strengthen that visibility.<\/li>\n\n\n\n<li><strong>Compare social vs. website performance.<\/strong> For queries where both your website and your social content appear, decide strategically which asset you want to push harder.<\/li>\n\n\n\n<li><strong>Report smarter to clients and stakeholders.<\/strong> Agencies can now include Google Search-driven social traffic in their reporting, adding a whole new dimension to performance reviews.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final-Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Platform properties represent a meaningful shift in how Google treats content discovery. Search Console is no longer just a website tool; it&#8217;s becoming a full-picture visibility dashboard for your entire digital footprint.<\/p>\n\n\n\n<p>If you manage a brand, run an agency, or create content on Instagram, TikTok, X, or YouTube, add these properties to your Search Console account as soon as the feature reaches you. The insights you gain about how people find you on Google could reshape your entire content strategy.<\/p>\n\n\n\n<p>Want help making sense of your Search Console data or building a search strategy that spans your website and social channels? The team at <a href=\"https:\/\/webmarlins.com\/in\/\">Web Marlins<\/a> is here to help. Get in touch with us today.<\/p>\n\n\n\n<p><em>Source: <a href=\"https:\/\/developers.google.com\/search\/blog\/2026\/07\/search-console-social-video-platforms\">Google Search Central Blog, July 7, 2026 \u2014 &#8220;See how content from social and video platforms performs on Google Search.<\/a>&#8220;<\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has just rolled out one of the most interesting Search Console updates in recent memory. On July 7, 2026, the company introduced platform properties, a brand-new property type in Google Search Console that lets you see how your social media and video content performs on Google Search and Discover. Yes, you read that right. &#8230; <a title=\"Google Search Console Now Tracks Your Instagram, TikTok, X &amp; YouTube Performance: Here&#8217;s Everything You Need to Know\" class=\"read-more\" href=\"https:\/\/webmarlins.com\/blogs\/google-search-console-social-platform-properties\/\" aria-label=\"Read more about Google Search Console Now Tracks Your Instagram, TikTok, X &amp; YouTube Performance: Here&#8217;s Everything You Need to Know\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Search Console Adds Instagram, TikTok, X &amp; YouTube Tracking<\/title>\n<meta name=\"description\" content=\"Google&#039;s new platform properties let you track how your Instagram, TikTok, X &amp; YouTube content performs on Search. 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