Blog

For two years the industry guessed at how Google AI Overviews picked their sources. Agencies sold GEO packages built on speculation. Then in May 2026 Google published an official guide to optimising for its generative AI features, and a lot of that speculation turned out to be wrong. The headline finding was blunter than most … Read more

Ask ChatGPT to recommend a digital marketing agency in Delhi and it will name a handful of companies. It will not name the other four hundred. Nobody at OpenAI sat down and picked those winners, and none of them paid for the placement. So how does ChatGPT choose websites? It is not doing what Google … Read more

Last month a founder told us she had stopped publishing blog posts because “ChatGPT killed SEO.” Two weeks later she discovered a competitor was being named inside ChatGPT answers for the exact questions her customers were asking before they bought. Both things felt true to her at once, and that is the confusion most business … Read more

If you’ve been doing SEO for more than a few years, you already know the truth: most “web 2.0 backlink” tactics from 2015 are dead. Mass-created blogs stuffed with spun content and exact-match anchors don’t just fail to rank in 2026 — they can actively hurt you. But here’s the part most people miss. Web … Read more

Generative Engine Optimization (GEO) is the process of optimizing your website and content so that AI-powered search engines and generative AI assistants like ChatGPT, Google AI Overviews, Gemini, Claude, and Perplexity can understand, trust, and reference your content in their responses. What Is Generative Engine Optimization (GEO)? Search is changing faster than it has in … Read more

Artificial Intelligence has fundamentally changed how people search for information online. Instead of scrolling through ten blue links on a search engine results page (SERP), users now ask conversational questions to AI-powered platforms like ChatGPT, Google AI Overviews, Gemini, Claude, Microsoft Copilot, and Perplexity AI. These platforms generate direct answers by combining information from trusted … Read more

When creating content for your website, writing great copy is only half the job. Search engines also need a clear understanding of your page’s structure. That’s where header tags come in. Header tags help organize your content into logical sections, making it easier for both users and search engines to understand your page. A well-structured … Read more

Google has just rolled out one of the most interesting Search Console updates in recent memory. On July 7, 2026, the company introduced platform properties, a brand-new property type in Google Search Console that lets you see how your social media and video content performs on Google Search and Discover. Yes, you read that right. … Read more

Most businesses don’t lose customers because their product is bad. They lose them because nobody can find them. A restaurant with the best biryani in Delhi still goes unnoticed if it’s buried on page 4 of Google. That’s the entire problem SEO solves — and it’s why understanding the real benefits of search engine visibility … Read more

Search is no longer limited to Google. In 2026, users are also using AI platforms like ChatGPT to find answers, compare services, discover brands, and make business decisions. OpenAI says ChatGPT Search provides fast, timely answers with links to relevant web sources, which creates a new opportunity for businesses to improve AI visibility. Google still … Read more